Hisense, as the Official Sponsor of the Australian Open
The first matches of the 2016 Australian Open kicked off on January 18th. World famous tennis players came together for the glory through heated competition. Hisense, as the Official Sponsor of the Australian Open and its designated TV supplier, paid great attention to the event and showed its brand in both on and off the playing field.
As fans enter the arena, they are instantly surrounded by Hisense’s presence. Hisense TVs displaying match info are found throughout the arena and large Hisense billboards surround the area. Thousands of Hisense TVs are installed in the office areas, media centers, and the stadium. Inside Hisense Arena, fans also will pass by a Hisense booth where they can see the company’s TVs, refrigerators, washing machines and others to know more about Hisense and its products.
Hisense bought the naming rights for Hisense Arena in 2009 and became the Official Sponsor of the Australian Open and its designated supplier of TV products in 2014. Hisense sponsorship of the Australian Open helps expand the company’s reach around the globe, giving it worldwide brand exposure. Over the years, Hisense has become a well-renowned brand in Australia, with rising market share as the No. 3 brand in Australian TV marketand No.4 in local refrigeration market.